Branding, strategy, logo and packaging design.
The word "jerky" comes from the Quechua word "ch'arki", which is a language spoken by various indigenous tribes. It means "dried, salted meat." Inspired by ch’arki, we made ‘arki.
'Arki is a brand of artisanal, premium jerky, created for the consumer new to the world of jerky. The approachable personality of ‘Arki takes away the intimidation factor in most jerky brands.
