Branding, strategy, logo, packaging design and in-store applications.
Frens is a coffee roasting company and shop started by three friends that focuses on coffee-drinking rituals that unite and bring people together. It encourages people to meet in the cafe to catch up with friends and chat over a cup of coffee. It goes against the culture of working at a cafe, but instead focuses on conversation building.
COFFEE CONNECTIONS.
In addition to serving the best brews at our cafe, we also sell bags of coffee beans for you to continue to enjoy the Frens experience within the comfort of your own home.
We created a competitive set to see how our products stand out on the shelf as compared to other coffee brands. The color blocking and line illustrations were seen to be missing in the category.